Paul at Inferno gave us great insight into what its like and what it takes to get into a great advertising agency. He talked abit about the work they did and what the people are like working there too. He was enthusiastic and seemed a very nice guy. The building was also beautiful and very smart and seemed like the sort of place your would enjoy and feel comfortable working in.
At Euro RSCG George gave us the task of choosing between three products and making so design ideas for them. The products were Loctite Glue, Flora Extra Light Butter and HP Hot sauce.
I chose to design for HP Hot Sauce and came up with some very basic simple ideas. George gave some great feedback and gave us some great tips on how to get the really good exciting ideas after you've done the basic ideas. George also recommended a book that we should buy to help us with our career.
Aside from the agencies i extremely enjoyed the sightseeing of London City, as i've been several times before i knew some places and i enjoyed abig walk around the attarctions like Leicester Square, Trafalgar Square, Big Ben, London Eye and London Bridge. I also visited places i'd never been before like Camden Town, so i very much enjoyed the trip for both the sights and the eye opening agencies.
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